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Top 10 CPG Growth Categories: Coffee Heads the List
Coffee tops the the list of the 10 fastest-growing consumer goods categories in 2012, according to Retailing Today’s annual analysis of the top 100 retailers and categories, using Nielsen data. Coffee sales jumped 19.4% during the 52-week period ended... READ MORE1 in 2 Online Millennial Men in the US Claim to Have Clicked on a SocNet AdOctober 4, 2012
Some 31% of online Americans aged 18-64 report having clicked on an ad they saw on a social network, but that number reaches 42% among Millennials (aged 15-31), and peaks at 47% among men of that age group, according to a September 2012 report by Ipsos... READ MOREBYOD OK for 1 in 2 Employees, But Privacy Concerns Keep Usage Low
Some 48% of employed US adults report that they are allowed by their employers to use a personal tablet, smartphone or laptop to perform work functions, according to the National Cyber Security Alliance (NCSA) and McAfee in an October 2012 report. 47% are... READ MOREField Sales Reps Seen Underrepresented In B2B Content, Message Creation
Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation, according to [pdf] October 2012 findings from Corporate Visions. Marketing management personnel (75%) are the most likely to... READ MORE
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