Did you know that people lose their focus after eight seconds? Humans have an attention span shorter than that of a goldfish. It’s not something to brag about, but it’s the harsh reality. Marketers have no choice but to capture the attention of people in just eight seconds. The first impression is the last one in 99.99% cases. It’s not that your business sucks but that humans can’t focus on so many marketing messages. Don’t take it personally if people don’t pay attention to your business. Conversely, doing nothing isn’t a solution. You have to do everything you can to attract new customers and keep them loyal. Start with your […]